How Content Marketing Engages Your Customers

Content marketing is an excellent way to tell your brand story and position yourself as an authority within your field by giving you a platform on which you can demonstrate your industry experience and expertise.

However, the real benefit is that it inspires two-way conversation and interaction between your business and your customer. While traditional marketing channels involve you talking at your customer, content marketing is a conversation-starter, inviting them to respond and making it easy for them to do so. The more you engage with your audience, the more loyal they are to your brand — and the easier it is for you to remain top of mind.

What is a content strategy?

A content strategy is a plan of how you’ll distribute your content. You can do this in three ways: through paid media, owned media, or earned media. Paid media involves third-party placements you pay for, owned media uses the media channels you own, like social platforms, and earned media is reach achieved through customer engagement, like Likes, shares, and reviews.

What are the different types of content marketing?

Content is the most immersive branch of marketing. To be successful, it must entertain, inspire, persuade, or educate — and the perfect piece of content does all four. Content comes in many forms, including:

  • Vlogs
  • Social media posts
  • Blogs
  • Infographics
  • Podcasts
  • White papers
  • Webinars
  • User-generated content

Reach out to our team today to find out how a content strategy can bring your brand to life.

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